Info
New Look Perfume Shop
The story of New Look began in 1990 when young Vincenzo Laneve decided to open his own barber shop. The owner, known to everyone as Enzo, began his barber's trade at the age of 8 in the old town centre of Monopoli at the barber shop of Cosimo Bini, better known as Tarzan. At the age of 15, he worked with Luca Marasciulo in the workshop in Piazza Vittorio Emanuele, where he honed the techniques of the profession. Until 1990 when he decided to strike out on his own by opening the first version of New Look. In 1997 Enzo went from being a craftsman to an entrepreneur. The first New Look perfumery is born. In 2015, after years of hard work between craftsmanship and entrepreneurship, Enzo decided to start a great new adventure: he left the barber shop and dedicated all his energy and knowledge acquired over the years to the world of perfumery and aesthetics wholesale and retail. Together with him, in the large 500 square metre shop at 16 Via Luigi Enaudi in Monopoli, there is his family: Verna Fortunata and Luca Laneve who, with Enzo, look to the future.